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The Great Divide: Why the Multi-Day Market is Splitting in two

Virtual panel | Free to attend

Thursday 7th May 2026 @ 4pm BST | 5pm CEST

The multi-day market has recovered, but the divide is just beginning.

New research from 569 operators shows a widening gap between those scaling efficiently and those held back by complexity.   

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Douglas

Douglas Quinby

Co-Founder, Arival

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Mate Kostovski

CEO, Lemax

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Jay Munro-Michell

Head of Buyer Network, ETOA

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Niel Koekemoer

CTO, TourAxis

What this panel covers:

  • Where the performance gap in the multi-day market is actually coming from and whether your business is on the right side of it
  • What system-enabled operators are doing differently at an operational level right now
  • How to think about technology adoption without disrupting the business you've already built
  • What the Arival data means for your specific growth strategy in 2026

8%

increase in multi-day tour bookings in 2025 vs 2019

1in 3

operators are dissatisfied with their current technology and plan to change in 2026

<50%

of global tour operators reported growth in 2025 vs 2024

64%

of operators say their biggest challenge is education, execution and systems

44%

cite 'increased competition' as their biggest near-term concern in 2026

1in 5

operators have no booking system at all, managing reservations through email, spreadsheets and WhatsApp

The divide is already happening. This panel is about what you do next.

The multi-day market has recovered — but not equally. A gap is opening between operators building scalable, system-enabled businesses and those whose growth is being quietly constrained by operational friction. The Arival data makes it visible. This panel makes it actionable.

Over 75 minutes, you'll hear a frank discussion on: 

Why the divide is widening

And what determines which side of it you're on

What high performing operators are doing differently

At the level of systems, distribution and decision-making

The real cost of operational friction

What it's doing to your margins and your ability to compete

How to structure for the next phase

Technology, AI, distribution complexity and operations that scale